Sales Supervisor, Digital Marketing Specialist - IR, ABS Department - Vietcap

* 10 Years of Sales and Marketing Experience: I have extensive experience in sales and direct product marketing, customer care, and new customer acquisition. Currently, I manage approximately 700 individual clients and have built a potential financial customer base of 1.5 million (Facebook audience), categorized and segmented throughout my career. I implemented a CRM system using Mailchimp, managing a database of 14,000 customers.

* Admin of ABS Fanpage: I am the admin of the fanpage ABS which has 22,000 followers. Initially, the content was primarily for storing room images, but it evolved into a platform for customer care and selling IR (Investor Relation) products to individual clients through visual storytelling. Here, I handle comprehensive strategic planning, content organization, and advertising. For more details, see the "moi gioi nang dong ABS" fanpage.

* Project Management and Execution: Execution of sales advertising campaigns on digital platforms for Vietcapital Securities JSC (HoSE: VCI), where I am currently employed. I managed an advertising campaign for financial products targeting individual customers, with a total campaign budget of VND 1 billion. The advertisements were deployed across multiple platforms, and I collaborated with the Board of Directors (BOD), development, internal marketing, and sales teams. The campaign resulted in 24,000 leads and 6,000 new customers. During this project, I enhanced my knowledge of Python programming and data analysis to handle and analyze a large amount of information. I also studied and implemented advanced technologies for customer behavior analysis, such as eye tracking, click tracking, and eKYC. See more in the summary report on my Github.

* IPO Project for Individual Customers: Organized and executed a sales project for individual customers, specifically for the Initial Public Offering (IPO) of shares on digital platforms, with an unlimited budget. The digital channels achieved sales of 2 million shares at a price of VND 32,000 per share out of the total 71 million shares issued (online and offline). Other tasks I participated in for this project included conceptualizing content for a dedicated investor website (ir.datxanhservices.vn), planning content and customer care for IR on the ABS fanpage, and supporting the organization of the IPO event, which had around 1,000 attendees.